What is Gladly (AI)

Prev Next

What is Gladly (AI)?

Gladly is your AI-powered partner for customer service.

Gladly is an AI and automation platform for customer service teams, built to deliver radically personal self-service across all digital channels through Gladly Team.

With Gladly, Customers can help themselves through personalized self-service and AI-assisted communication, while your team stays focused on higher-value Conversations. Gladly works hand-in-hand with Gladly Team so that brands can deliver radically personal customer service at scale.

Gladly is dynamic, adaptable, and deeply integrated into Gladly's Customer-first platform. It helps brands deliver Conversations that feel personal, natural, and consistent—at scale.

What makes Gladly different?

Gladly is built to go beyond scripted automation. It’s designed to act as a true extension of your team, combining the best of AI intelligence with the human qualities Customers value most.

At a high level, Gladly is able to:

Understand naturally

Recognizes intent, sentiment, and nuance across channels—enabling authentic, responsive conversations.

Act intelligently

Goes beyond conversation by taking real, secure actions like processing returns or updating orders.

Adapt in real time

Adjusts tone, decisions, and pathways based on live context—whether calming frustration or prioritizing a VIP.

Remember relationships

Leverages customer history and preferences to personalize every interaction.

Align with your brand

Operates within your voice, policies, and guidelines to maintain trust and consistency.

Learn continuously

Improves over time from every conversation and feedback loop.

Ensure control and trust

Built with enterprise-grade safeguards, transparency, and configurable controls.

Why it matters

Customers don’t just want answers—they want to feel understood, valued, and known. Gladly helps teams deliver that by:

  • Reducing friction through personalized, context-aware conversations

  • Driving efficiency with intelligent automation and workflows

  • Protecting brand trust through alignment with your tone and policies

  • Scaling support without sacrificing quality or authenticity

With Gladly, every interaction becomes an opportunity to build stronger Customer relationships—while keeping operations agile and cost-effective.

Supported Channels

Gladly (AI) supports the following Channels:

  • Chat

  • Email

  • Facebook

  • Instagram

  • SMS