We've Updated Our Product Names

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We’re refreshing our product names

  • Gladly Sidekick → Gladly (the AI)

  • Gladly Hero → Gladly Team (your agent workspace)

Everything works exactly the same. This is just clearer naming.

Why we're making this change

Let's be honest: we got a little name-happy. Gladly Sidekick, Gladly Hero... we heard from many of you that it was confusing, and we agree. So we simplified.

As we worked on this, we also considered where the market is heading. AI is being rapidly adopted across CX, and our new names reflect that reality while maintaining what makes us unique: we're not AI-only.

Our strength is having both best-in-class AI and a best-in-class agent workspace. We believe the experiences that drive customer devotion come from AI and human agents working together—and our unified platform is built for exactly that.

What’s changing

Core products:

Old Name

New Name

What It Is

Gladly Sidekick

Gladly

Your AI agent that handles customer conversations autonomously

Gladly Hero

Gladly Team

Your agent workspace where your team members  work

Features:

Old Name

New Name

What It Is

Sidekick for Hero

Team Assist

AI copilot that assists human agents in real-time

Sidekick Answers

De-named

AI's ability to generate answers (now just part of Gladly)

Sidekick Actions

De-named

AI's ability to connect to systems (now just part of Gladly)

Sidekick Sales

De-named

Product recommendations and sales (now just part of Gladly)

Sidekick for [Helpdesks]

Gladly

Using Gladly AI with another helpdesk

Sidekick Profiles

Gladly Agent

Specific instances of Gladly AI with custom configurations

Channels:

Sidekick Voice

De-named (aka "Voice AI" when specificity needed)

Sidekick Email

De-named (aka"Email AI" when specificity needed)

Sidekick Chat

De-named

Sidekick SMS

De-named

What’s not changing

  • Your product capabilities - Everything works exactly the same

  • Your support relationship - Same CSM, same support team

  • Your contract and pricing - No changes

  • Your product access - Full access to everything you use today

  • Our commitment to Gladly Team - Continues to be enhanced and supported

  • Your choice and timeline - No one is being forced to adopt AI

Bottom line: This is a naming change, not a product change. Business as usual.

What to expect

Timeline:

  • On January 28, the product UI will update with new naming

  • Following updates in the UI, help docs will begin to be updated (this will take a number of weeks)

  • Ongoing: Developer docs, videos, and other resources will be updated

  • Contracts/Invoices:

    • Existing customers (contracts signed before February 1, 2026):

      • Your contract and invoices keep the current names until your renewal date

      • At renewal, everything updates to the new names

    • New customers (contracts starting February 1, 2026 or later):

      • Your contract and invoices use the new names from the start

What you’ll need to do:

Nothing. All changes are automatic.

During the transition:

Pardon our dust! Some help docs and resources may show the new names while others still reflect the old ones. We're working through everything systematically and appreciate your patience.

Questions?

Reach out to your Customer Success Manager or contact Gladly Support.