Help Center and its contents (Public Answers) are optimized to improve SEO (Search Engine Optimization) ranking without requiring additional configuration. This will help your Customers find your self-service help information using a search engine like Google.
Help Center SEO feature summary
An index page is automatically generated with links to all Answers. This helps search engines find all the pages and Answers in your Help Center.
If a Public Answer doesn't appear in a Help Center directly (in the Sections), search engine crawlers should still find it because we list all Public Answers in a Help Center via the index. Still, a Help Center needs to exist for this crawling to happen.
The Answer title is automatically included in the URL and HTML title tag to boost the score of Answer pages.
A link to the main page is automatically included on every Answer page.
See the section below to learn how Help Center contents are optimized for SEO.
Public Answer Slug
The Help Center URL and the slug are automatically generated. A sample URL could look like this:
https://retale.com/pages/help?a=answer title---id--answer ID
answer title is the title of your Public Answer. To update the Answer title slug, you must update the title of the Answer.
answer ID used to identify the Answer is automatically generated.
By including the title of the Public Answer in the URL slug, you have more words that can rank for SEO. For example, if the URL of your Public Answer in the Help Center is:
https://retale.com/page/help/refund-processing-times---id--cP7KnMt7TUuj9WahkXUxcg
Search engines will use the slug /refund-processing-times to rank the content. The words refund, processing, and times are used to determine which page your content will land in search engine results.
Answer URL slug
The URL slug of an Answer is tied and hard-coded to the title of the Public Answer. To change the slug, you must change the title.
Index page for SEO
To further improve the ranking of your Help Center content, an index page containing all of your Public Answers for the Help Center is automatically added to it. The See more results link in your Help Center take a user to the index page.
Customize and style the 'See more results' link
Customize the "See more results" name through the Help Center configuration page.
Help Center structure and SEO
Visit our developer guide to learn how the structure of the Help Center affects SEO.
Multi-language Answers and indexing for SEO
The same indexing rules apply to multi-language Answers, where the title is used as the slug. Answers in each respective language will have their own index page. For example, let's look at Retalé's Help Center for an Answer about Refund Policy:
US Site
https://retale.com/page/help/refund-policy---id--cP7KnMt7TUuj9WahkXUxcg
Refund and Policy will be used to rank the content.
The index page for the US site will list an Answer that says "Refund Policy."
German Site
https://de.retale.eu/page/help/rückgaberechts---id--cP7KnMt7TUuj9WahkXUxcg
Rückgaberechts will be used to rank the content.
The index page for the German site will list an Answer that says "Rückgaberechts."