Answers Setup
  • 19 Dec 2022
  • 5 Minutes To Read
  • PDF

Answers Setup

  • PDF


Answers allow Agents to use templates when responding to Customers efficiently. They also allow Agents to review internal policies while on the phone with Customers.

In addition to that, you may use Gladly Answers to power your Help Center and Sidekick!

For more on Answers, visit this page.

For information on default sample Answers set up for your Gladly instance, see default settings.


  • Set up Answers to allow Agents to serve Customers efficiently
  • Set up Answers to power Help Center and Sidekick self-service

Estimated Effort

3 hours for comprehensive Answers for a simple setup.

Step-by-Step Tutorial & Best Practices

  1. Configure your Answer language settings in Settings > Languages.
  2. Configure your Answer Audiences in Settings > Audiences  - this feature is helpful if you have multiple brands you are supporting.
  3. Set up your auto-reply Answer for email. Don't forget to adjust your email auto-reply rule in Settings > Rules.
  4. Set up your auto-reply Answer for SMS. Don't forget to adjust your SMS auto-reply rule in Settings > Rules.
  5. Set up your Agent greetings and Agent signatures for email - agents will choose these in their Gladly profile when they first set up their account.
  6. Set up other your other reference, email, SMS, and public Answers.
  7. Review how you're using variables and placeholders to ensure that Agents are required to fill in the right amount of detail in correspondence.
  8. If specified in your SOW, you may work with Gladly to bulk import answers using a CSV.

Bulk Importing Answers via CSV

Note - Bulk Answer import fee
Answer imports are subject to a small Professional Services fee. If you are interested in importing answers into Gladly and have not purchased an answer import add-on, please contact your Gladly representative for more information.

CSV format

Gladly can import your Answers using a CSV file, provided that this is specified as an action item in your SOW. 

  1. Fill in the answers template linked below, following the Markdown language shown in this article. 
  2. Refer to the table below in order to know how to populate the columns in this spreadsheet.
  3. Please save CSV in UTF-8 format.
Column NameDescriptionRequired
TitleEnter the same title to group different languages into the same AnswerYes
Email SubjectThis is relevant for Response Content - Email.No
Response Content - Email

email HTML / content 

This is externally-facing and may be used in Rules as an auto-reply or by Agents to send as an email to customers.

Response Content - Messaging

messaging content for SMS/social/chat 

This is externally facing, and may be used in Rules as an auto-reply or by Agents to send as messages to customers.

Note that custom HTML, including vanity links, is not supported for messaging answers.

Response Title - PublicSelf-service FAQ titleNo
Response Content - PublicSelf-service customer facing answer content
Info Content

Internal information guide for agents. This cannot be used in a customer-facing response.


This is relevant for Info Content. Allows you to differentiate to the agent about whether the Info content is intended for internal-use only (i.e. don't share with customer) vs. internal reference but can be communicated to customer.

Set to TRUE or FALSE

LanguageOne of Gladly's supported language codes (available in language tabs)Yes
AudiencesComma-delimited list of Audience namesNo

Set to TRUE to convert all answers using Markdown across all channels. 

Otherwise can specify by channel by setting value to anyChannel, message, info, or selfService

Note: anyChannel (email), message (messaging), info (info content), selfService (Public)

Yes - if you are using markdown syntax vs. HTML
UpdateSet to TRUE if you are updating an answerYes - if you are updating answers vs. creating new ones
IdSet to the Answer Id you wish to updateYes - if you are updating answers vs. creating new ones

This is an example of how your CSV may look: 

CSV to Gladly mapping

Below, you can see how the content maps to the Answers page in Gladly: 

Gladly Markdown Language: High-Level Overview

This guide will show you how to format your Answers using Markdown Syntax specific to Gladly. This syntax will allow Gladly to convert your Answers into Gladly’s HTML format, so you don’t have to. 

A few things to note: 

  1. Gladly will always format a new line as 2 new lines, which provides consistency and better readability for end users.  
    1. If you have 1 new line, it becomes 2 
    2. If you have 3 new lines, it becomes 2
  2. We do not support image additions via Markdown 

Gladly Markdown Language

Want to Test Your Markdown?
You can test your markdown edits here: 

Bold, Italic, Underline

You can make text bold, italic, or underline. This is available for all answer types. 











If you wrap a valid URL or email in <> it will be turned into a link whose text is the link itself. This is available for all answer types. 

For example: 

Link to <>

will output: 

Link to 


You can create an inline link by wrapping a link text in in brackets  [ ] , and then wrapping the link in parentheses  ( ) . This is available for all answer types. 

For example: 

Check us out at [Gladly](

will output: 

Check us out at Gladly

Font Sizes

Gladly offers 4 different font sizes: Huge, Large, Normal, Small 

You can choose your font size by adding one or more # symbols before your text. The number of # you use will determine the size of your font. This is only available for Email and Reference Answer types.

For example: 


will output: 

Note that if no font size is specified, the normal font size will be chosen


In Gladly Reference Answers, you can create ordered lists, and bullet points. This is only available for Reference Answer types (info content). 

Unordered Lists (Bullet Lists)

You can make an unordered list by preceding list items with either a *, a – or +. Markers are interchangeable. 

Spaces after marker
Note that you will need to have a single space AFTER THE MARKER to have the bullet point work

For example: 

* one
- two
+ three
* four
* five
* six

will output: 

  • one
  • two
  • three
  • four
  • five
  • six

Ordered Lists

You can make an ordered list by preceding list items with a number. 

For example: 

1. test1
2. test2

will output: 

  1. test1
  2. test2


Gladly offers the following variables for use in your Answers. This is only available for Email and Messaging answer types. 


For example: 


Will allow you to use the auto-populated customer's first name variable in your answer


You can create placeholders by adding 2 braces around the placeholder id. This is only available for Email and Messaging answer types. 

For example: 

Order Number: {{orderId}}

will output: 

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