Before you start using SMS in Gladly, you must understand and comply with SMS industry guidelines. These guidelines will help you stay compliant with carrier-acceptable use policies.
Guideline infractions can cause several issues, including blocked SMS communications and possible legal ramifications. See this FAQ page for more information on several implications you need to be aware of. See SMS Consent and Compliance Guidelines for a list of best practices you can follow to avoid SMS compliance issues in Gladly.