Proactive SMS is one of the Proactive Conversation features available in your Gladly toolbox. Use it to proactively reach out to your Customers (in bulk) to relay a message via SMS/text.
See Get Started With Proactive Conversations to learn more about the benefits of using a Proactive Conversation feature like Proactive SMS.
Proactive Conversation features do not replace marketing tools
Proactive Conversation tools like Proactive Email and Proactive SMS allow you to communicate pertinent information to Customers quickly. Still, it’s not meant to replace mass, marketing-type outbound communication to Customers which is a more appropriate use case for tools like MailChimp (email) and Attentive (SMS).