What is a Conversation?
  • 21 Sep 2020
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What is a Conversation?

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In Gladly, you can see a Customer's entire Conversation history no matter what Channel they use to contact you. All of your interactions with the Customer exists in a single place. Having every interaction and Conversation with a Customer in one place provides more context, less need for your Customer to repeat themselves, and provide quicker responses.

Conversations provide a more natural way of handling communication as Conversations always provide a holistic view of who the Customer is, the Channels they use to communicate, along with quickly seeing past Conversations. It is also comprised of all Contacts and Messages that a Customer has with you.

Here are other things to take note of regarding Conversations:

  • A Conversation can span across multiple Channels.
  • A Conversation can be be found in the Conversation Timeline.
  • A Conversation stays in a single Inbox and Agent at a time.
  • A Conversation can have different Contacts on different channels.
  • A Conversation can be assigned one or more Topics, so you know the matter being discussed.
  • A Conversation may go through a series of statuses:
    • New – Unassigned, after a new Contact comes in
    • Open – Assigned to an Agent
    • Waiting – An Agent has responded to the Customer and is waiting for their response
    • Closed – Solved and require no further action. It can be reopened if a Customer responds to a closed conversation within a specified time window.

Conversations in Gladly is a concept that is much different from the traditional concept of 'tickets' or 'cases.' Some of the other key differentiators to take note of are:

  • Customers are never assigned a 'case/ticket number" in Gladly.
  • A new Conversation is never opened every time a Customer contacts you (unlike cases/tickets).
  • Conversations can cross multiple Channels (e.g., SMS, chat, voice, etc.) where cases/tickets are typically restricted to the type of Inbound Channel used. This omnichannel capability in a Conversation environment allows you to easily meet your Customers when and where they want to be met.
  • A Customer can only have one Conversation open at any given time, which prevents duplication of requests.

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