---
title: "What is Proactive Email?"
slug: "what-is-proactive-email"
description: "Use Proactive Email to proactively reach out to your Customers (in bulk) to relay a message via email. Visit Gladly Help Docs to learn more."
updated: 2024-12-09T05:24:05Z
published: 2025-01-30T20:02:22Z
canonical: "help.gladly.com/what-is-proactive-email"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gladly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Proactive Email?

Proactive Email is one of the Proactive Conversation features available in your Gladly toolbox. Use it to proactively reach out to your Customers (in bulk) to relay a message via email. See [Get Started With Proactive Conversations](https://help.gladly.com/docs/get-started-with-proactive-conversations) to learn more about the benefits of using a Proactive Conversation feature like Proactive Email.

> [!CAUTION]
> Proactive Conversation features do not replace marketing tools
> 
> Proactive Conversation tools like Proactive Email and Proactive SMS allow you to communicate pertinent information to Customers quickly. Still, it’s not meant to replace mass, marketing-type outbound communication to Customers which is a more appropriate use case for tools like MailChimp (email) and Attentive (SMS).