---
title: "What is Chat?"
slug: "what-is-chat"
description: "Glad App is an embeddable UI element that lives on your website and allows Customers to chat and interact with your team in real-time. Read more."
updated: 2026-04-02T05:14:10Z
published: 2026-04-02T05:14:10Z
canonical: "help.gladly.com/what-is-chat"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gladly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Chat?

Chat, an embeddable UI feature integrated into your website, facilitates real-time communication and interaction between Customers and your company through Chat. It prioritizes frequently asked questions, allowing Customers to access Answers swiftly without needing Agent assistance.

Chat can be deployed as a standalone Chat widget or with self-service.

[Self-Service Overview Video](https://fast.wistia.net/embed/iframe/8zizgkpqk6?web_component=true&seo=false&videoFoam=false)

## Chat on a website

1. From your website, Customers will click the Chat icon to open Chat. This icon can be placed anywhere on your website or select web pages. ![Gladly offers a customer service platform focused on personalized support across all channels.](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/Sidekick_website 1.png)
2. Once open, if activated, your Customers can see your [Quick Actions](/docs/quick-actions). Chat is also responsive and can be viewed on a desktop or mobile device. ![Gladly's customer service platform emphasizes personalized support across various communication channels.](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/Sidekick2 1.png)
3. Chat can allow Customers to search for FAQs saved as [Public Answers](https://help.gladly.com/docs/answer-type-definitions). ![Gladly offers personalized customer service solutions across various communication channels.](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/Search-Sidekick 1.png)
4. If the FAQs don't answer their question, they can chat with an Agent during your operating hours. ![Gladly offers a customer service platform emphasizing personal interaction across various channels.](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/Chat-Sidekick 1.png)

## Chat on mobile devices

Integrate Chat with your mobile app for [iOS](https://developer.gladly.com/ios-sdk/) or [Android](https://developer.gladly.com/android-sdk/) to provide your Customers with the same Chat Chat and self-service experience on your website.

![Support chat conversation between John and Robert regarding an order inquiry.](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/glad-app-supportchat.webp)

## Chat icon placement on web pages

Chat is placed on top of the other elements of your website. Consider your website's layout carefully to ensure the Chat icon doesn't obstruct any menus, buttons, or footers. Generally speaking, Chat is commonly placed in the bottom right corner of a web page. The minimized style of the Chat icon is [customizable](https://github.com/gladly/sidekick-examples/tree/master/docs/custom-minimized-button) if you choose not to use the UI defaults.