---
title: "What are Keyword Groups?"
slug: "what-are-keyword-groups"
description: "With Keyword Groups, you can manage a collection of synonyms and related terms that can be associated with the contents of your Answers knowledge base."
updated: 2025-10-02T21:39:33Z
published: 2025-10-02T21:39:33Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gladly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What are Keyword Groups?

With Keyword Groups, you can curate and manage a collection of synonyms and related terms that can be associated with the contents of your Answers knowledge base. Keyword Groups apply to all Answers, including Answers for the Help Center and Chat. This improves the relevancy and accuracy of the search results for your Agents and Customers when searching the Answers knowledge base.

## Keyword Groups

Search behavior is affected in the following ways based on how you configure your keyword groups:

### **Synonyms**

A Keyword Group can be created to associate the different ways of describing a particular item, product, or service.

> For example, **if** the Keyword Group name is *Luggage*, and the keywords in it include luggage, *bag,* *carry on, check-in, baggage, suitcases*,
> 
> **and** the Customer/Agent search includes the word *carry on*,
> 
> **then** the Answers knowledge base will return Answers that include luggage, *bag, check-in, baggage, suitcases*in the Answer.

You can also include multiple words. For example, *missing gift card*, *lost gift card*, *can't find card*.

### **Configure Related Terms**

You can also configure Keyword Groups using related terms to surface search results that can be associated with a feature or service.

> For example, **if** the Keyword Group name is *Returns,* and the keywords in it include *returns*, *damaged products, broken, not working, power,*
> 
> **and** the Customer/Agent search includes the word *damaged*,
> 
> **then** the Answers knowledge base will return Answers that include *damaged products, broken*, not working, *power,* and any other words in the *Returns* Keyword Group.

See [Create, Edit, and Delete Keyword Groups](https://help.gladly.com/docs/create-edit-and-delete-keyword-groups) to learn how to create Keyword Groups.

## Results prioritization

Keywords, along with Answer titles, Answer content, and combinations of all those, are some factors considered when determining what Answers to display and in what order. From a keyword grouping perspective, refrain from including the same words across other keyword groups as that could imbalance how results are weighted.

## Multi-Language Help Center

If you have Answers in multiple languages in Gladly, creating new keyword groupings per language is unnecessary. They can all be managed in the same group.

> For example, **if** the Keyword Group name is *Returns,* it’s applicable to English – United States and Spanish – Latin America, and the keywords in it include *dañado, no funciona, damaged, not working, power*
> 
> **and** the Customer/Agent search includes the word *dañado* ,
> 
> **then** the Answers knowledge base will return Spanish – Latin America Answers that include *no funciona* as a result of the *Returns* Keyword Group.