---
title: "Update Outbound Caller ID (CNAM)"
slug: "update-outbound-caller-id-cnam"
description: "Telephone carriers use Caller ID Name to reveal a calling party's name. CNAM can represent a person, business, or organization. Learn more."
updated: 2025-10-03T21:11:07Z
published: 2025-10-03T21:11:07Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gladly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Update Outbound Caller ID (CNAM)

Telephone carriers use Caller ID Name (also known as CNAM) to reveal a calling party's name. CNAM can represent a person, business, or organization and is shown as a string text under 15 characters.

There a few things to be aware of regarding CNAM:

- CNAM lookup is not guaranteed to occur. Some carriers receiving a call may never look up CNAM. Some Customers may actually pay for an application on their phones to look up CNAM.
- CNAM applies to landlines. For mobile, [Branded Calling](https://www.twilio.com/docs/voice/branded-calling) is used.
- CNAM lookup success is higher for local numbers than toll-free numbers. It can also take a few weeks for CNAM to apply. You can use public records for status on CNAM using websites like [https://apeiron.io/cnam](https://apeiron.io/cnam).
- There's no fee for when a carrier in the US looks up your CNAM.

Contact Gladly Support if you need to update your CNAM for your Gladly-procured phone number. Gladly Support can also assist with setting up Branded Calling for improved mobile identification, but please note that Branded Calling incurs additional costs charged by carrier.

Users assigned the **Team Manager** or **Administrator** roles can contact [Gladly Support](https://help.gladly.com/product-docs/pages/en/contact-gladly-support-team). Log into Gladly as one of these roles, click![hamburger-menu-icon(1)](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/hamburger-menu-icon(1).svg)on the top-left corner, then click **Contact Gladly Support**. Gladly Support's primary operating hours are Monday through Friday, 6 AM to 6 PM Pacific Time, but you can submit a request anytime.

- Please select the correct business impact (P1 to P4).
- Most requests should be sent as a P4.