---
title: "Swell Overview"
slug: "swell-overview"
description: "Swell is a customizable headless eCommerce platform that supports unique business models and Customer experiences. Swell’s goal is to make eCommerce accessible for everyone with a platform suitable for both B2C and B2B models. Visit Gladly Help Docs to learn more."
updated: 2024-10-18T06:14:37Z
published: 2025-01-30T20:01:56Z
canonical: "help.gladly.com/swell-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gladly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Swell Overview

Swell is a customizable headless eCommerce platform that supports unique business models and Customer experiences. Swell’s goal is to make eCommerce accessible for everyone with a platform suitable for both B2C and B2B models.

## Benefits

**Synchronize your Swell store data with Gladly**

Automatically pull Swell Customer and order data to keep Gladly up to date with the latest Customer information.

**Provide heroes with a real-time, accurate overview of the Customer they’re working with**

Allow heroes to support Swell store Customers without having to leave Gladly. Clicking the order link in Gladly to open the order in Swell.

**Allow heroes to better understand the Customer’s journey**

Quick access to Customer and order information gives heroes an up-to-date overview of how the Customer’s past interactions with their Swell store.

**Creating routing rules based on Swell customer data**

Route Swell Customers based on credit balance, total spent, or average spent on order to Inboxes with custom SLAs.

## Supported features

Works with Gladly:

- Customer Profile