---
title: "Recharge Overview"
slug: "recharge-overview"
description: "key player in the E-Commerce Subscription market and powering over 15,000 brands, Recharge helps merchants grow faster by creating a seamless buying experience. Visit Gladly Help Docs to learn more."
updated: 2024-10-20T20:46:29Z
published: 2025-01-30T20:02:03Z
canonical: "help.gladly.com/recharge-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gladly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Recharge Overview

A key player in the E-Commerce Subscription market and powering over 15,000 brands, Recharge helps merchants grow faster by creating a seamless buying experience. Recharge Customers have been proven to reduce Customer churn, increase lifetime value and build a brand that has a purpose and creates a meaningful community of Customers.

## Benefits

**Quickly enable subscription offers**

Set up your subscription program in minutes, then connect to your existing tech and the most popular payment processors.

**Increase lifetime value & Customer engagement**

Create a seamless experience for shoppers to manage their subscriptions via SMS and a Customer portal. Enable upsells and one-time products.

**Reduce Customer churn & boost brand loyalty**

Give your shoppers more options than canceling. Allow them to skip or delay deliveries, as well as swap out products to try new things.

**Measure performance & optimize your business**

Gain actionable insights that help you meet your Customers' needs in real-time. Leverage our powerful APIs to get any job done.

## **Supported features**

Recharge supports the following features with Gladly:

- Customer Profile