---
title: "Qualtrics Integration Toolkit"
slug: "qualtrics-integration-toolkit"
description: "The Qualtrics integration is built and maintained by Gladly. Learn the basics of how the Qualtrics integration works."
updated: 2025-01-18T06:43:09Z
published: 2025-01-30T20:02:03Z
canonical: "help.gladly.com/qualtrics-integration-toolkit"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gladly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Qualtrics Integration Toolkit

Learn the basics of how the Qualtrics integration works.

## Who maintains the integration

The Qualtrics integration is built and maintained by Gladly.

## Basic scope

Gladly sends a CONVERSATION/CLOSED event to Qualtrics via [Qualtrics JSON events](https://www.qualtrics.com/support/survey-platform/actions-module/json-events/) every time a Conversation is closed. Qualtrics then sends survey data (response) back to Gladly to display the survey response in the Conversation Timeline.

![Customer feedback highlights satisfaction with fast replacement service after damaged shoes.](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/Qualtrics-surey-response.png?sv=2026-02-06&spr=https&st=2026-10-31T22%3A49%3A18Z&se=2026-10-31T23%3A49%3A18Z&sr=c&sp=r&sig=Gk7ZRrUdwWtUSA7Vb3%2FdlBGY1Jt0%2FwLFSEtOassYsOE%3D)

## How the integration works

When sending data from Gladly to Qualtrics, the integration utilizes internal webhooks and the Gladly Connector Service. On the Qualtrics side, it uses [Qualtrics JSON events](https://www.qualtrics.com/support/survey-platform/actions-module/json-events/).

For data from Qualtrics to Gladly, the integration utilizes the certified Gladly extension (built using the Qualtrics SDK and Actions task) and a single Gladly API; [Create Item API](https://developer.gladly.com/rest/#operation/createItem).