---
title: "Optimizely Data Platform Overview"
slug: "optimizely-data-platform-overview"
description: "Learn about Optimizely, a data platform designed to empower marketers to grow revenue from existing Customers, that integrates with Gladly."
updated: 2024-10-21T02:38:33Z
published: 2025-01-30T20:02:03Z
canonical: "help.gladly.com/optimizely-data-platform-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gladly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Optimizely Data Platform Overview

Optimizely Data Platform (formerly Zaius) is a data platform designed to empower marketers to grow revenue from existing Customers. It provides a complete view of every Customer by stitching together all of your Customer interactions across every device, touchpoint, and data source.

## Benefits

With the Optimizely Data Platform integration, you can gain more insight into what your Customers are doing.

**Have full control over marketing communications**

With Optimizely Data Platform, you can stop marketing communications with a Customer if they have an open Conversation in Gladly. This way, they're not distracted by other types of communications, so you can focus on what matters most — helping the Customer.

**Help your brand grow faster**

Increase CLTV by allowing you to have a clear view and understanding of who your Customers are.

**Transform Customer Data into Customer Experiences**

Create individualized personal Customer experiences. Optimizely Data Platform is focused on eliminating the gap between Customer data and data activations.