---
title: "Klaviyo Overview"
slug: "klaviyo-overview"
description: "Klaviyo is email marketing reinvented for e-commerce stores on Shopify, Bigcommerce, and Magento. Learn more in Gladly Help Docs."
updated: 2025-01-18T07:20:15Z
published: 2025-01-30T20:02:11Z
canonical: "help.gladly.com/klaviyo-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gladly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Klaviyo Overview

Klaviyo is email marketing reinvented for e-commerce stores on Shopify, Bigcommerce, and Magento. From personalized newsletters to automated emails like abandoned carts, order follow-ups, and personalized thank you's, Klaviyo makes it easy for stores to set up great email marketing without the need for expensive systems and lots of people.

## Benefits

With the Klaviyo integration, you’re able to create dynamic Customer segments and email flows that align your outreach strategy with your Customer service experience.

**Increase control of marketing campaigns**

Use Klaviyo’s Customer segments to identify when Customers are engaged with your service heroes, and control when marketing emails should be sent.

![Klaviyo dashboard showing segment details and user information for email marketing.](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/Klaviyo-segments.png?sv=2026-02-06&spr=https&st=2026-11-13T21%3A48%3A07Z&se=2026-11-13T22%3A48%3A07Z&sr=c&sp=r&sig=yTJ3MBFxe6BT4tbjyVnVWHt7kuZHyfbjQ6h3IMd03NE%3D)

**Auto-respond to specific events**

Nurture your Customer relationships by setting up responses to specific Customer service events, such as a simple “thank you” once a Conversation is closed.

![Klaviyo flow setup showing trigger for closed conversations in Gladly and email draft.](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/Klaviyo-events.png?sv=2026-02-06&spr=https&st=2026-11-13T21%3A48%3A07Z&se=2026-11-13T22%3A48%3A07Z&sr=c&sp=r&sig=yTJ3MBFxe6BT4tbjyVnVWHt7kuZHyfbjQ6h3IMd03NE%3D)

**Keep it personal**

Ensures the Customer experience is radically personal with marketing emails and Customer service driven by your Customer’s information, like who they are and what they like.