--- title: "Klaviyo on App Platform Overview" slug: "klaviyo-on-app-platform-overview" updated: 2026-07-01T23:06:10Z published: 2026-07-01T23:06:10Z canonical: "help.gladly.com/klaviyo-on-app-platform-overview" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.gladly.com/llms.txt > Use this file to discover all available pages before exploring further. # Klaviyo on App Platform Overview Latest App version: v1.0.0 Email marketing and support shouldn't live in separate worlds. Gladly's Klaviyo integration brings a Customer's email marketing profile, subscription status, and recent email history directly into the Gladly platform – so every Conversation, whether handled by an Agent or AI, has the marketing context it needs and can honor subscription requests without leaving the desktop. ![User unsubscribed from marketing emails, displaying received email notifications and promotions.](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/Screenshot 2026-07-01 at 6.56.20 PM.png?sv=2026-02-06&spr=https&st=2026-11-13T20%3A42%3A26Z&se=2026-11-13T21%3A42%3A26Z&sr=c&sp=r&sig=6glIOa0vQsdraP6BRBOM%2FHcv%2FDwt%2BGUU3u2PTI5UGMA%3D) ## Key benefits **Honor unsubscribe requests on the spot** When a Customer asks to stop receiving marketing emails, a team member can unsubscribe them in Klaviyo directly from the Conversation – no swivel-chairing into another tool, no follow-up ticket. **See marketing context before you reply** Recent marketing emails sent to the Customer – subject lines and send dates – are available instantly, so team members know exactly what the Customer has received before they respond. **Know subscription status at a glance** A Customer's current email marketing consent – subscribed, unsubscribed, or never subscribed – is surfaced on the Customer's profile, so every interaction reflects their actual marketing relationship. **Resolve "Why am I still getting emails?" without guesswork** When a Customer questions the emails they're receiving, team members see the real consent status and recent sends – so they can explain or correct it immediately instead of escalating. ## Supported features The Klaviyo App Platform integration is available across multiple areas of Gladly: **Gladly AI** Klaviyo Data Pulls are available in Guides. Guides can retrieve a Customer's subscription status and recent email events during Customer Conversations to provide personalized, context-aware responses. **Gladly Team** A Klaviyo Card displays in Customer Details, showing the Customer's email marketing consent status and the marketing emails they've recently received — so team members can view the Customer's Klaviyo profile alongside the Conversation. **Actions** A team member can unsubscribe a Customer from Klaviyo marketing email directly from the + menu on the Customer's profile, choosing which subscribed email address to unsubscribe. ![Menu options including unsubscribe from marketing and email reply features displayed.](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/Screenshot 2026-07-01 at 6.59.03 PM.png?sv=2026-02-06&spr=https&st=2026-11-13T20%3A42%3A26Z&se=2026-11-13T21%3A42%3A26Z&sr=c&sp=r&sig=6glIOa0vQsdraP6BRBOM%2FHcv%2FDwt%2BGUU3u2PTI5UGMA%3D) ## Details ### What data can you access **Klaviyo Profile** - Profile ID, email address, first name, and last name - Last updated timestamp - Email marketing subscription details: consent status (subscribed / unsubscribed / never subscribed), whether the Customer can receive marketing email, and the consent timestamp **Email Events** - Recent marketing emails sent to the Customer (the "Received Email" events from Klaviyo), newest first - For each email: subject line and send timestamp ### What actions can an Agent take **Unsubscribe from Marketing** - Removes the Customer's email marketing subscription consent in Klaviyo - The team member selects an email address from a dropdown (only currently subscribed addresses are shown) - On success, the Customer's consent status changes to Unsubscribed in Klaviyo ### How does Customer matching work? Klaviyo finds the right Customer by matching data from their Customer Profile: 1. Email search – Searches Klaviyo using all email addresses from the Customer Profile. 2. No match – If no Klaviyo profile is found, the Card displays empty and Guides receive no Klaviyo data for that Customer. ## Key use cases ### 1. Honor an unsubscribe request instantly **Use case:** A Customer emails support asking to stop receiving marketing emails. The team member handles it end-to-end without leaving Gladly. **Example Customer flow** **Customer:** "Please stop sending me your promo emails." **Gladly:** - Surfaces the Customer's Klaviyo profile and current consent status (Subscribed) in the Klaviyo Card. - The team member opens the + menu, selects Unsubscribe from Marketing (Klaviyo), and chooses the Customer's email address. - Klaviyo updates the Customer's consent to Unsubscribed. - Responds: "Done — I've unsubscribed you from our marketing emails. You won't receive any more promotional messages." **Business impact:** Unsubscribe requests are honored immediately and accurately, reducing compliance risk and the number of follow-up complaints. ### 2. Give Agents marketing context before they reply **Use case:** A Customer reaches out confused about a recent email. The team member already has the full picture. **How it works:** - The Agent opens the Klaviyo Card and sees the marketing emails the Customer recently received, with subject lines and send dates. - They can immediately reference the exact email the Customer is asking about – no need to ask the Customer to forward it. **Business impact:** Faster, more personal replies because the team member already knows what the Customer received. ### 3. Personalize automated responses with subscription status **Use case:** Guides tailors a response based on whether the Customer is subscribed to marketing. **How it works:** - A Data Pull retrieves the Customer's consent status during the Conversation. - Guides uses that status to decide how to respond – for example, inviting an unsubscribed Customer to opt back in, or confirming an unsubscribe was already processed. **Business impact:** Automated Conversations reflect each Customer's real marketing relationship without team member involvement. Contains everything about a Customer. Their Conversation history, contact details, order details, and other Customer-specific information.