---
title: "How are Simplr Agents able to keep our brand and tone?"
slug: "how-are-simplr-agents-able-to-keep-our-brand-and-tone"
description: "With Simplr, they train their Agents on their platform and their platform on your brand, tone, and product information."
updated: 2024-10-19T05:35:01Z
published: 2025-01-30T20:02:03Z
canonical: "help.gladly.com/how-are-simplr-agents-able-to-keep-our-brand-and-tone"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gladly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How are Simplr Agents able to keep our brand and tone?

Traditional outsourcers and in-house teams need to go through tedious upfront training of a brand’s product, brand, policies, tone, word choice, etc.- after which you’re still at risk of agent knowledge attrition over time. With Simplr, they train their Agents on their platform and their platform on your brand, tone, and product information. This way, every Agent in their network gets the information they need and knows exactly how to respond every time, within the limits of your brand voice.