---
title: "Flip Overview"
slug: "flip-overview"
description: "Flip is leading a new age of service with breakthrough automation technology and voice AI that enables organizations to deliver great experiences affordably."
updated: 2025-10-24T17:26:52Z
published: 2025-10-24T17:26:52Z
canonical: "help.gladly.com/flip-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gladly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Flip Overview

Flip (formerly RedRoute) is leading a new age of service with breakthrough automation technology and voice AI that enables organizations to deliver great experiences affordably. Flip takes 30 minutes to implement and produces immediate results, with Customers on average automating 50% of all support calls on day one. Leading brands of all sizes, across industries, and around the globe use Flip today.

Flip makes it possible for your brand to thrive over the phone, keeping agent costs low while still preserving high Customer satisfaction.

## **Benefits**

Partnering Flip with Gladly makes it possible for your brand to resolve more phone calls, reducing the call volume going to Agents, and lowering your overall support costs.

**Expand Support Coverage**

Improve support during off-hours or handle unexpected spikes in calls with Flip by automatically resolving simple requests or smoothly passing more complex situations to Agents.

**Give Agents Insight**

Agents have access to all interactions between Flip and end Customers. Flip calls are seamlessly reflected within the Conversation Timeline in Gladly, so Agents have full context.

![Contact details for Derrick Sanders and a call log from RedRoute.](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/flip-insights.png)

Reduce the back and forth necessary to help Customers, with access to written transcriptions of voicemails directly within the Task in Gladly.

![Customer service tasks listed with details about calls and inquiries from various customers.](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/redroute-tasks.png)

Team Manager view of Flip Tasks

## **Supported features**

Flip supports the following features with Gladly:

- Channels – voice

Works with Gladly:

- Customer Profile
- Conversation Timeline
- Inbox
- Tasks