---
title: "Customers Opt-In and Opt-Out of Proactive SMS Campaigns"
slug: "customers-opt-in-and-opt-out-of-proactive-sms-campaigns"
description: "Get to know how Customers opt-in or opt-out of Proactive SMS messages. Visit Gladly Help Docs to learn more."
updated: 2024-12-19T21:12:27Z
published: 2025-01-30T20:02:22Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gladly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customers Opt-In and Opt-Out of Proactive SMS Campaigns

| **REQUIRED USER ROLE** Administrator | **PERMISSION OVERVIEW** [View permissions by role](https://help.gladly.com/docs/managing-users-and-roles#roles-and-responsibilities) |
| --- | --- |

Generally, you can contact any SMS recipients through a Proactive SMS Campaign. Remember that Gladly will create a Customer Profile for recipients without an existing one.

> [!CAUTION]
> Follow SMS compliance rules and regulations
> 
> It's up to you to ensure your recipients understand how you received their information. We strongly suggest that you only use Proactive SMS to reach out to Customers with an existing relationship with your company and who have previously contacted you via SMS.

Customers can opt-out of receiving SMSes, which include SMS Campaigns and receiving support via SMS. If they reply to an SMS Campaign with an [opt-out keyword](https://help.gladly.com/docs/sms-opt-out-keywords), the [SMS tag](https://help.gladly.com/docs/tag-a-phone-number-as-sms) on their Customer Profile is removed, and they’ll receive a message that they have been opted-out. This also prevents Agents from sending the Customer any SMSes in the future unless the Customer reaches out to you first and replies “Start” or “Unstop” on the same SMS thread/phone number they unsubscribed from.