---
title: "Create and Edit Audiences"
slug: "create-and-edit-audiences"
description: "Create and configure Audiences to expose Answers from different brands, business units, or segments for Agents to easily find and use."
updated: 2025-10-02T22:14:00Z
published: 2025-10-02T22:14:00Z
canonical: "help.gladly.com/create-and-edit-audiences"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gladly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create and Edit Audiences

| **REQUIRED USER ROLE** Administrator, Team Manager, Answer Administrator |
| --- |

Create and configure Audiences to expose Answers from different brands, business units, or segments that Agents can easily find and use when helping Customers. Audiences can also surface brand/segment-specific content in Help Centers and Chats.

## Before you start

Before you create Audiences, we recommend that you first review the following:

- Read what [Audiences](https://help.gladly.com/docs/what-is-answers#answers-by-audience) are used for.
- Newly added Audiences are not automatically linked to Answers.
- You can link one Audience per Help Center or Chat instance.
- An Audience can't be deleted once added.

## Create an Audience

1. Click ![](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/hamburger-menu-icon(2).svg) on the top left corner of the screen.
2. Click **Settings**.
3. Under Answers, click **Audiences**. The Audiences page will show you a list of Audiences currently available.
4. Click **Create Audience**.
5. Enter a name for the Audience. Use a name that will allow your Agents to recognize this particular audience easily.
  - **Tip –**You'll get an error if the name already exists.
6. Click **Create Audience**.
7. The new Audience is immediately added to the Audiences settings page.
8. Because the newly added Audience is not yet linked to any Answer, the Audiences page will show "0" in the In **Answers**, **In Help Center**s, and **In Chats** columns.
9. At this point, you can start associating [Answers](https://help.gladly.com/docs/create-and-edit-answers), [Help Center](https://help.gladly.com/docs/help-center-configuration), and [Chat](/docs/what-is-glad-app) with Audiences. Once associated, the Audiences page reflects how often the Audience is used across Answers, Chats, or Help Centers (see columns).
  - Once the Audience is used In Answers, Help Centers, or Chat, clicking the value will do the following:
    - **In Answers –** Show the number of Answers linked to this Audience. Clicking on it takes you to the Answers page, filtered using the Audience you're currently viewing.
    - **In Help Centers –** Show the number of Help Centers linked to this Audience. Clicking on it takes you to the [Help Center settings](https://help.gladly.com/docs/help-center-configuration)page, filtered to show Help Centers using the Audience you're viewing.
    - **In Chat –** Show the number of Chats linked to this Audience. Clicking on it takes you to the [Chat settings](/docs/create-and-configure-glad-app) page, filtered to show Help Centers using the Audience you're viewing.

## Edit Audience

1. Hover over the Audience you want to rename, then click ![](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/pencil-edit-icon.svg). This will take you to the Edit Audience screen.
2. Change the name, then click **Save**.

## Delete an Audience

An Audience can't be deleted once added.