---
title: "Ada Overview"
slug: "ada-overview"
description: "Ada is an AI chatbot platform powered by the industry-leading NLP technology to create best-in-class automated Customer experiences."
updated: 2025-10-24T17:19:30Z
published: 2025-10-24T17:19:30Z
canonical: "help.gladly.com/ada-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.gladly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Ada Overview

Ada is an AI chatbot platform powered by the industry-leading NLP technology to enable the world's fastest-growing brands to create best-in-class automated Customer experiences. While other businesses are trying to talk to Customers less, Ada helps your brand speak to Customers more at any scale.

![Chat interface showcasing summer collection items with pricing and promotional message.](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/Ada-overview-273x512.png?sv=2026-02-06&spr=https&st=2026-11-13T02%3A40%3A35Z&se=2026-11-13T03%3A40%3A35Z&sr=c&sp=r&sig=VcBIjclyQCVUdFKMFm4Zr3qAREOUrgB2iUZQ%2FbqKwwU%3D)

## Benefits

Ada acts as the brand interaction layer to help businesses automate 80%+ of simple, day-to-day inquiries and complex and personalized conversations. Ada seamlessly transitions to an Agent on Gladly when access to a human Agent is needed, arming them with data-rich context and Customer visibility to deliver fast, efficient, effortlessly, and personalized support.

**Increase Revenue**

With Ada handling and resolving simple requests, your Agents are reserved for revenue-generating opportunities and for those more complex inquiries that empower your Agents to build valuable Customer relationships with high efficiency.

**Unified View**

Ada helps your Agents build Customer empathy and speed up time to resolution by sending full Conversation transcripts and Customer information into their singular timeline view in Gladly.

**Smart Self-Service**

Ada can not only serve answers to your most frequently asked questions, but it can also utilize Gladly's Answers content to give more information without requiring Agent intervention.

**See it All**

Agents know precisely the options a Customer picks before reaching them, including what information a Customers read so they will never have to repeat themselves.

[PDF document](https://cdn.us.document360.io/7047b671-c4f2-4df0-bb0a-b9b511fd2452/Images/Documentation/Ada-For-Gladly(1).pdf?sv=2026-02-06&spr=https&st=2026-11-13T02%3A40%3A35Z&se=2026-11-13T03%3A40%3A35Z&sr=c&sp=r&sig=VcBIjclyQCVUdFKMFm4Zr3qAREOUrgB2iUZQ%2FbqKwwU%3D)

## **Supported features**

Ada supports the following features with Gladly:

- Channels – chat and voice

Works with Gladly:

- Chat
- Answers
- Customer Profile